Campaign management · for brands and their estates

Retail campaign management, from the brief to the shop floor

Set a campaign up once — its formats, quantities and dates — and Inkari allocates it across your estate by store profile, so the flagship and the kiosk each receive what fits their windows, walls and floor.

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The problem

The spreadsheet that runs every campaign

Most POS campaigns live in an allocation spreadsheet passed between marketing, the printer and the stores. Every copy is a guess at which version is current, and the store that receives the wrong poster finds out on the morning of the launch.

How it works

Campaign management, step by step

Brief

Formats, quantities and dates set once, against store profiles rather than a list of addresses typed again for every campaign.

Allocate

Each store gets what fits it — or upload the allocation sheet you already keep, and every line is checked against the estate as it lands.

Pack

A pick list per store, and every pack counted and checked by a second person before it is sealed.

Prove

Stores photograph the display in place and send it back against the campaign, so head office sees who is done without ringing round.

What it does

Campaign management: what it does

Allocation by store profile

Windows, walls and floor space decide what each store receives, so nothing is printed for a fixture a store does not have.

Your allocation sheet, read in

The spreadsheet you already keep becomes the allocation, and a re-issued version is matched to the one before so changes show as changes.

Openings, mail drops and events

Store openings, direct mail and events run as campaigns of their own kind, with the same allocation, packing and proof.

Pick lists and checked packing

Packs are picked from the allocation, counted, and checked by a second person — readiness shown store by store.

Stages you can see

Every campaign shows where it has got to, and a stage taken too early can be stepped back rather than worked around.

Proof photos back

The picture of the display in the store, filed against the campaign line it belongs to.

Questions

Campaign management: what people ask

Can we keep using our allocation spreadsheet?

Yes. Upload the sheet you already keep; Inkari reads the stores and quantities off it, and when a re-issued version arrives it is matched to the previous one so the changes are clear.

Does it handle store openings and one-off events?

Yes. Store openings, direct mail drops and events are campaigns of their own kind, allocated, packed, sent and proved the same way.

How do we know each store has put it up?

Stores photograph the display and send the picture back against the campaign, so you can see which stores are finished and which still need chasing.

Can a campaign be changed once it has moved on?

Yes. Every campaign shows the stage it has reached, and one moved on too early can be stepped back a stage rather than worked around.

Works with

Licensed on its own, better together

Every module shares one estate and one sign-in, so adding the next is a decision, not a migration.

Get your estate on Inkari

Access is by invitation — tell us about your estate and we will set it up properly, with your stores, your products and your suppliers in place from day one. We reply within one working day.

A guided walkthrough with your own campaign as the example
Your estate structured before you first sign in
Licence only the modules you need — add more when they earn their place
No self-serve trial to fight with — a person, then a portal

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